The fan ledger for live events
Every fan,
counted.
For gigs, festivals, matchdays and tours. Wherever there’s a crowd and a merch stand, Rollcall helps you get to know the people in it: who they are, what they bought and what they said yes to. Gathered with consent, and owned by you.
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fans on record
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Bought merch
231
56% of the show’s joins
Scanned at the stand
268
The Foundry, Leeds
Known buyers at the stand
64%
Works with Backline POS, Shopify POS and the tools you already sell through
The quiet problem in live events
Tonight, a thousand people will walk past your merch stand or buy from it. By tomorrow, you won’t know a single one of them.
Artists, festivals, clubs and comedians sell out rooms and shift merch every night, but the relationship belongs to someone else. The night ends with a revenue figure and no names.
Who holds the relationship
Before Rollcall, at the end of an event
The ticketing companyhas the buyers
The platformshave the followers
The tillhas the takings
Your teamNo names
People, not numbers
Not 3,906 fans. Maya, Theo, Priya and 3,903 more.
Every scan at the stand is someone who travelled, queued and chose to say hello. Rollcall remembers what they told you and what they did, with their consent, so the next message sounds like it came from someone who was there.
MO
Maya Okafor
From Leeds · fan since 2024
3rd Halden showBought the tour hoodieYes to email
TL
Theo Lund
From Bristol · first festival
Fieldwork, day 2Free lanyardEarly access list
PS
Priya Shah
Northgate FC · season ticket
11 home gamesStamp card 4 of 5Yes to texts
How it works
From the QR code to the record, on its own.
Watch a fan go from the QR code to their record in 46 seconds, then see each step below.
01 · Join
Fans join from the bio link or QR codes around the venue.
They get a personal pass carrying whatever reward you choose to give. Money off is one option, not the only one.
Money offFree giftExclusivesEarly accessStamp cardPrize draw
02 · Wallet
Their pass lands in Apple or Google Wallet, and stays.
One pass per fan, kept for good, with the discount for the show they’re going to. Before every show it updates itself with the date, their reward and their stamps, so there’s nothing new to download next tour.
FAN PASSHalden
Fan since 2024 · No. 0412
NEXT SHOWHall Nine, Berlin · 23 Oct
RC‑7F3KFree poster · 3/5
03 · Sell
The pass is scanned and the sale goes through your existing POS.
Rollcall plugs into the till you already use. Each purchase lands on the right fan the moment it’s paid: what they bought, the size, the price and any discount.
Works with your POS
04 · Record
Every fan’s record builds itself.
Which event, whether they joined ahead or on the day, whether they bought at the stand or online, and exactly what they said yes to.
What you get
The numbers that matter, and somewhere to send them.
Show by show
Sign ups, scans, every stand sale, and the share of buyers who are now known fans.
Halden at Hall NineLast night
388
sign ups
251
scans
214
stand sales
61%
known buyers
Drops, straight to the lock screen
Send a message, picture, video or link to fans’ Fan Passes, now or at a set time: everyone, one show’s crowd, or your biggest spenders. Fans who said yes get it on their lock screen, and every open and tap lands on their record.
Presales that reward the fans who turn up
Fans register with their Fan Pass and choose their cities. Fans who came to the shows go first, then pass holders, then new sign ups, with a fair, checkable lottery inside each wave. Codes land on the pass, in the fan hub and by email, and Face Value checks every one at checkout.
Demand by city, before a code goes outregistered
Manchester1,630700 codes
London1,390600 codes
Glasgow401200 codes
Wave 1 · been to the showsWave 2 · Fan Pass holdersWave 3 · new sign ups
Content money can’t buy
Offer a first look at the set list, behind the scenes from the tour and post show highlights. Each is a ready made drop: the set list reaches that night’s crowd at doors, and highlights go only to fans who scanned in, the morning after. A reason to scan, every show.
Ready made drops
Tonight’s set list
Fans at the show
Behind the scenes
Every Fan Pass holder
Last night’s highlights
Scanned in at the show
Emails that send themselves
Eleven emails, built for every artist and sent as them through Klaviyo: a welcome, the show day reminder, thanks for coming, after the stand, missed the desk, win back, three for presales and two for chart week. Each one uses the artist’s own colours, photos and products, with the products filled straight from your best sellers at the merch desk.
WelcomeShow dayThanks for comingAfter the standMissed the deskWin backOn the presale listYour presale codePresale waitlistChart week: out nowChart week: last call
Sent as the artist, in their colours, through your Klaviyo.
Chart week, aimed at real fans
Release day reaches every fan who hasn’t bought yet, on their Fan Pass and by email, with a last call before Thursday’s cut off. Buyers are never nagged. Album pre-orders can unlock presale priority, and you see every day’s store sales against your target, with bulk buys flagged before the chart compilers find them.
Store sales that count, by day5,280 of 6,000
1,840Fri
690Sat
410Sun
520Mon
300Tue
880Wed
640Thu
1,204 Fan Pass holders still to convert · last call Wednesday 6pm
A fan hub for every fan
Every pass opens a personal page in the artist’s colours: their pass, every drop, the next shows and the store.
Klaviyo, built in
Consenting fans flow into each artist’s own list every five minutes, with ready made segments and eleven emails that send themselves.
Came to 2 or more shows612
WelcomeShow dayThanks for comingMissed the deskWin back
Best sellers, by size
Every show’s top merch with its size breaks, scan times and share of capacity, then the whole tour at a glance.
Works with your POS
Built in for Backline POS and Shopify POS, with more tills on the way. Rollcall connects to the till you already use. Each sale lands on the right fan the moment it’s paid, sales without a pass still count, and totals flow into Tidemark Touring for restocking and settlement. Each fan’s discount is for the show they’re going to: at any other show they’re still recognised and counted, and a manager can override. On Shopify POS, staff scan the Fan Pass from the Rollcall tile: the fan’s details appear, their discount applies, and the sale lands on their profile. Shopify stores install Rollcall in a few clicks.
Ask Rollcall
Ask a plain question and get a show debrief in seconds.
How did Berlin compare to Manchester?
Berlin had fewer sign ups but a higher share of known buyers, 61% against 56%.
Sees totals only, never a fan’s details.
Built for a roster
A page for every artist, festival or club, with its own store, pass and join link.
Halden
Fieldwork Festival
Northgate FC
+ Add another
Why it matters
Owned beats rented.
An asset that travels
Algorithms change and platforms change hands. A consented list with real behaviour behind it moves with you from one event to the next.
The moment of highest intent
These fans paid to be in the room and they’re reaching for their wallet. A fan you meet at the stand is worth more than any follower.
Proof wins the next deal
Walk into label, sponsor and promoter conversations with evidence: who came, where from, and what they bought.
Compliance built in
Consent recorded for each party, under 16 protections, erasure on request, and every action in the audit trail. Unsubscribes and erasures stay in step with Klaviyo. No grey areas when a label, venue or sponsor asks.
Who it’s for
Made for the people who load in, sell out and settle up.
If there’s a crowd and a merch stand, there’s a list to build. Rollcall works the same at a club gig, a festival field or a stadium concourse.
Tours
Artists and managers
What Rollcall ends
A tour that ends with takings and no names
Followers you reach only when the algorithm allows
Walking into a deal with nothing to show
Festivals
Festivals and promoters
What Rollcall ends
Thousands through the gates, none of them yours
Sponsors asking for numbers you can’t back up
Debriefs that land a week after the gates close
Matchdays and shows
Clubs, comedy and theatre
What Rollcall ends
Matchday sales with no names attached
Every season starting from zero
Not knowing who buys and who only watches
At the stand
Merch teams
What Rollcall ends
Sign up sheets that slow the queue
Counting stock by hand after load out
Offers nobody can trace back to a fan
Pricing
Start free. Scale when the roster does.
ArtistFor a roster
£49a month
For when you’re ready to scale across artists, events and tours.
Choose Artist
PremiumBuilt with our team
Custom
Fully customised passes, designed and built with our development team.
HaldenRC‑7F3K
FieldworkRC‑7F3K
Northgate FCRC‑7F3K
Your artwork, exact hex colours, a profile picture such as album artwork, and your layout on every pass
Custom fields, rewards and unlocks
Integrations built around your stack
A dedicated team from setup to show day